Fuck it, I´m gonna take huge risks . Neville Brody

El viernes pasado estuve en una charla de Neville Brody en la BAU. Aqui transcribo las notas que tomé de su notable punto de vista...... sorry, it´s in english....

Type becomes more emotional...... edge where type becomes something else...... sculptural, poetical, emotional, energized and not about what words really say........... rules and then ignore them........ protect me from my protectors........... explore the edge of language........... describe urban spaces by how language gets transformed............ other levels of meaning........... abstraction and form.......... is it a journey?
find other components........ defy definition........ you don´t have to understand everything......... the Wallpaper cover that says I hate design........ fascinating edges...........virtual existence......... we change the way people think about issues............. manipulate thinking......... critical, danger.............. example : DNAD : educational....... redesign The Times, nobody noticed the changes, they listed them, details that made the difference......... Royal College of Art............ Experimental........Lab crossing......... new ideas take risks, you may succeed you may not.......... BBC online web.......... poetry about the design..... narrative in the images..... we got so safe!!
trying to force type into sculpture..... Why Not!! make stuff difficult for people, not easy........ engaging with stuff........ we can do stuff that may be not understood...... become a failure culture....... we try stuff, if it succeeds, nice...... the process is the success culture........ we are working in strange times........ our times, recorded and watched......... people know too much data......... free me from my freedom.......... creating a more anarchic space.......... revisit Anarchy!!........... fear stops us from doing amazing stuff.............. Fuck it, I´m gonna take huge risks.......... nothing is permanent....... the act of making it chaotic and fun.......

FUSE 1990: let´s make language personal....... the idea is to think about typo beyond language....... language is a contract in which we engage that this is this structure, means this.... it conveys meaning......... Fuse said new possibilities, new language.......... language becomes more personal, coded, protects culture in it´s coded form......... in order to reduce risk that someone won´t understand it we create generic brands: Starbucks........... absorbe local culture into mass models..... that act steals complexity........ find other levels of meaning........ repetition, because we get so insecure...... OCD..... happens in language........... William Burroughs: the third page........ language exposes our insides and destroys it.......industrial collapse affects the language, creating new languages......... digital design can be very radical: take it back.......... the stuff that´s not words is as important as the message: form, color, position......... we use that to create new meaning.......... there is no right way to do something